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Serol Print News & Events

Unveiling Serol Print – a new era for an established company

18/10/2019

We are delighted to unveil our new name and brand identity: Serol Print. We were formerly known as Gwasg Morgannwg/Glamorgan Press, and this exciting rebrand marks the start of a promising new era for our print business.

The rebrand coincides with a bright new age for printing technology. As the needs of our customers have changed, we have invested heavily in state-of-the-art equipment to ensure we meet their demands. Our new brand and ethos reflect us embracing a new digital age.

The bright colours used in the logo reflect the four basic colours used in colour printing: Cyan, Magenta, Yellow and Black (CMYK). Meanwhile, our new name reflects our roots in Wales and specialist expertise in Welsh-language related design and print. Serol means ‘Stellar’ in Welsh, an adjective relating to a group of stars (thus the stars in our logo). Stellar also means ‘outstanding’ – a nod to the excellent customer service we pride ourselves on delivering.

The Welsh language is extremely important to us at Serol, which is reflected through our new website. The Welsh language will be carried over through the rebranding process and will remain a central aspect to the company.

We specialise in lithographic and digital printing while also offering a wide range of other printing services, ranging from business stationery to calendars. In recent years, we have invested in a Canon ImagePress Digital Press and a New Solution NS1 Digital Label Press. These high-end products have expanded our capabilities to ensure we can deliver what our customers need in a timely and efficient manner.

Buddug Llyr, business development manager of Serol Print, commented:

“Here at Serol Print, we are excited about our new brand and embarking on a new era for the business. We have invested heavily in new technology in recent years, and we want to combine our expertise with offering outstanding customer service and a commitment to excellence.

“The Welsh language remains as important to us as ever. Our new website incorporates the Welsh language whereas the previous website was not. We felt like it was necessary to make this important change to demonstrate our understanding of the needs of our Welsh-speaking customers. We pride ourselves on being able to communicate with Welsh-speaking clients and businesses fluently. Along with our improved, user-friendly website, we are very excited about Serol’s future.”

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